Knix NYC Launch

To celebrate the first Knix NYC location, we brought the brand to life with a fully Knix-ified newsstand. The activation combined local vendors and branded touches to create a memorable, NYC-rooted moment. At the newsstand, guests grabbed custom elements like Knix newspapers and postcards aswell as treats from New York favorites: The Pickle Guys, Bon Bon candy, and Toms Juice.

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social
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influencer
experiential
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Located in the heart of SoHo, the pop-up serviced over 1,800 guests across two days—drawing steady, block-long lines and creating buzz on one of the neighborhood’s busiest corners.

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Located in the heart of SoHo, the pop-up serviced over 1,800 guests across two days—drawing steady, block-long lines and creating buzz on one of the neighborhood’s busiest corners.

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