Kotn London Store Opening

Kotn entered the London market with a Shoreditch launch rooted in community, and culture. Taking a 360 approach, the rollout included a content roll out to introduce the brand, a VIP night, and a block party that opened the doors to the wider community. The launch brought the neighborhood together with food from Berenjak, drinks by Tico Tequila, and sets by Sam Gellaitry, Dar Disku, and Luma creating an authentic moment around the new store.

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Partnerships played a key role in bringing Kotn’s 360 launch to life. From content with @nadir.nahdi exploring the heritage of Egyptian cotton, to inviting @uniformdisplay to the VIP night, to a food partnership with Berenjak—with a custom striped falafel cart—each partnership rooted the launch in community and culture.

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Omar Fruit Flan’s take on the Shoreditch launch captured the energy of the block party in real time. Shot on the street with Kotn’s new store as the backdrop, the video blended humor, personality, and community. 7.2M Impressions, 284K Engagement, 1.1M Reach.