Pura

For Pura, we bring fragrance to life through social-first storytelling. We produce monthly content pieces for social media designed to highlight lifestyle, product, or seasonal moments—showcasing how Pura fits seamlessly into daily rituals and key occasions.

social
content
influencer
experiential
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1233%

Increase in total engagements during campaign period

507.7K

Paid + organic partners

+276%

Revenue lift at WFM compared to the prior week

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We brought the Pantone 2025 Colour of the Year to life through scent with Pura. The Mocha Mousse-inspired collection paired two warm, comforting fragrances with a limited-edition diffuser, inviting people to experience colour as mood, memory, and atmosphere.

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We brought the Pantone 2025 Colour of the Year to life through scent with Pura. The Mocha Mousse-inspired collection paired two warm, comforting fragrances with a limited-edition diffuser, inviting people to experience colour as mood, memory, and atmosphere.